Our association is Hospitality & Tourism Marketing Association (HTMA) established in Central America, North America, and Europe with branches in over 82 countries and members from around the globe. Our members represent, as managers and owners, the majority of hotels, motels and bed & breakfasts and other resorts. HTMA is a global organization of hospitality & tourism marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education. HTMA has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and tourism marketing as well as connecting its members with customers. The HTMA represents the common interest of members in the hospitality and tourism industry, including promotion, education and industry advancement in an ethical and professional manner. HTMA is the leading professional association for hospitality and tourism marketing professionals involved in the tourism, travel, and hospitality industry in different parts of the world. All segments of the hospitality industry are represented, and HTMA focuses in general in the Sales & Marketing of hospitality and tourism.