Tourism Crisis > Impact & Solutions >

Impact of Tourism Crisis

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The tourism industry has from time to time suffered from exogenous shocks that resulted in significant drops in tourist flows, but was able to recover repeatedly. Due to its global implications and the fact that it directly affects people’s financial ability to travel, the current global economic downturn could become the most severe crisis the industry has ever seen. Decreasing demand for travel in all customer segments threatens companies’ growth perspectives considerably. Reasons include consumers’ financial inability, job uncertainty and companies’ saving measures on business travel. Moreover, countries’ economic stimulus packages do not address investments in travel. Hence, many traditional business models in all industry segments are put under pressure.

Tourism Crisis Management Plan

The tourism crisis task force should be followed by the development of the tourism crisis management plan. 'This plan should clarify crisis management's goals and objectives, present a complete hazards analysis, and provide strategies for managing the situation to achieve full tourism recovery. An effective plan of action must be clear to all those involved in its implementation and avoid unnecessary complications. The crisis management plan should be cost-effective, in other words, the cost incurred by the crisis management team must outweigh the consequences of having no crisis management.
The Hospitality and Tourism Management Association  focuses on research and training that will help tourism businesses prepare for, and recover from, nature and human induced disasters that create crises for visitor destinations. We strictly target to tourism industry professionals who wish to build skills related to crisis reduction, readiness, response, and recovery from natural and human-induced disasters that affect their destination or business.
Tourism crisis management concerns creating and developing necessary measures and plans to deal with emergency issues like cyclones, natural disasters, the spread of new infectious diseases, etc. It also involves implementing emergency response training and drills that will ensure travel industry employees know exactly what to do in the event a disaster strikes.

Solutions

The Hospitality and Tourism Marketing Association (HTMA) has its professional team and specialists to fight against the tourism crises. During tourism crises, the HTMA organizes seminars and symposiums that raise tourism risk management awareness.
The HTMA  hosts workshops for designing and developing plans that focus on:

  • Prioritizing crises to be dealt with
  • Developing a crisis response organization and dividing roles
  • Estimating possible crisis situations and associated risks
  • Planning evacuation sites, methods, and guidance
  • Estimating the probability of a crisis occurring and lost earnings in the event one does occur
  • Means of communication in the event of a crisis
  • Basic crisis recovery and reconstruction planning, policies, and organization
  • Financial aid to rehabilitate affected tourism resources and facilities
  • Marketing and promotion toward recovery

Reversing
Tourism Crisis
Through Emergency Planning

HTMA is equipped with experts in reversing Tourism Crisis in any corner of the world. Our experts devise emergency planning that provides
strategies for managing negative impacts on tourism. Specific sectors of the tourism industry's plan are required to be developed  and HTMA is always ready to adopt new changes and strategies in order to reverse the tourism crisis and enhance sales.
HTMA experts do not only prepare required plans for responding to the impacts of disaster, but also to keep the business continuity while managing the crisis and to recover and rebuilt the sector effectively and successfully.
The increasing complexity of disasters require professionalization of the field and through our experts and specialized technicians, HTMA provides solution to tourism crisis with sustainable tourism.
In a globalizing world that is subject to accelerating changes like social, and economic change,HTMA demonstrate challenges to  manage emergencies with effective planning and leading change by creating a sense of urgency. We are leaders in creating sense of urgency which alerts our members and clients globally and implement the change process.
Leadership is different from leadership in normal times and leadership in crisis. In normal times leaders have enough time to make decisions where as in crisis there is less time under pressure, so leaders are not prepared well for crises which affects their business. HTMA is a crisis-ready leader with decades of hospitality, travel and tourism business experience, expertise and competencies with professional skills. We are ready for any crisis management solutions and a very sustainable  business in any sectors of hospitality and tourism.
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