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Hospitality and Tourism

The Hospitality and Tourism Marketing Association is founded as a non-profit association, to enhance the quality, value, effectiveness and use of research in hospitality, travel and tourism marketing, planning and development. Our Association strives to be a leader for the global community of practitioners and educators engaged in the research, information management and marketing in the travel, tourism and hospitality industries. HTMA creates business opportunities for our members and provides a unique multi-sector industry network. Members in HTMA represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.

The research activities covers the applied research in the context of Tourism and Hospitality in areas such as policy, planning, performance, development, management, strategy, operations, marketing and consumer behavior.
Tourism is the world's largest industry and has the potential to provide economic, cultural and environment benefits for people from all over the world. The Hospitality and Tourism Management Association provides world-class tourism research for destinations and their communities, the tourism and hospitality industry. All members mainly the students may benefit from the research activities that HTMA offers.

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Leader for Innovation Research

The Hospitality and Tourism Marketing Association (HTMA) is a nationally and internationally recognized leader for innovative research. HTMA’s mission is to advance knowledge in the sport, recreation, tourism, and hospitality industries through the cultivation of high-level research. Through prolific research that is consistently published in refereed journals, faculty that are energetically involved with the field’s most respected editorial boards, and centers that build collaborative relationships with industry leaders and partners, We are committed to the dissemination of cutting-edge research and managerial best practices as well as  to the following guiding principles as we pursue our mission to be the leading research center for Tourism and Hospitality Research.

• Constant Research
  The center serves communities, tourism organizations and businesses with practical, up to date expertise and skills. Our research and planning projects for industry assist destinations to maximize the potential of tourism and organizations to improve their performance. The center also delivers professional development for tourism professionals.
• Creative Discovery
  The center supports advancing the discipline of tourism and hospitality through research.
• Experiential Learning and Student Opportunities
  The center provides hands-on research opportunities for tourism and hospitality students to develop their life-long learning skills and real world experience for students preparing to join the industry.