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Global
Hospitality Marketing

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Overview

Hospitality and Tourism is a dynamic part of the world economy. The global hospitality and tourism industry, which blends the lodging, food, attractions, cultural, and travel industries, is the world's largest industry with $4.5 trillion in expenditures generating 212 million jobs. Dynamic market forces such as global competition, changing customer expectations, and new communication technology—combined with career challenges due to ongoing industry consolidation and corporate restructuring—mandate continuous learning and the sharing of ideas.

Specializing in travel, tourism, and hospitality marketing, the experience of our PR & Marketing Communications team has resulted in an innate understanding of the workings of these related industries that can only be gained with time and longevity.  Our knowledge and experience has guided the Marketing Communications and PR programs of a wide variety of hospitality companies – from global chains and independent lodging properties, online travel agencies and Internet Distribution Systems, to international hospitality-related technology companies and more.  We are not generalists; we are Hospitality, Travel and Tourism industry specialists. This allows us to be distinctively focused on getting you the publicity results you want.

Our team’s efforts go beyond traditional Marketing and PR to create strategic, results-oriented integrated marketing communications programs to serve our clients’ needs.  The result is powerful, seamless, consistent messaging conveyed across all platforms — from traditional PR staples including press releases, pitch letters, press conferences, and  strategies and social media interactions…to Marketing Communications messaging in brochures, newsletters and website content development optimized for online search.  We work effectively with all people involved in our clients’ marketing efforts – Advertising, E-marketing, Design, Promotions, and more to help accomplish this goal.

The HTMA understands that the long term success of a hotel relies heavily on a well-trained, motivated Director of Sales and Marketing. HTMA councils and works with to ensure consistent positive results in increasing top-line revenue. Having the correct business model is the key foundation to a successful, well run property.  In many cases "the missing link" is an educated sales team that fails to perform the correct sales techniques on an accountable reporting system that consistently passes reviews and inspections. HTMA believes in putting out the fires before they happen.

HTMA delivers a fully organized sales and marketing structure with the necessary tools that can be implemented in a few short weeks and yield immediate results.