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If you are in the hospitality and tourism business or some other form of businesses connected to tourism, you may be on the hunt for ways to reach your audience and market your venue, service, entertainment or other activities related to tourism. Steps you want to include in your marketing strategy includes online and offline efforts that can reach your target market and persuade them to do business with you.
HTMA is a team of hospitality and tourism professionals, providing a range of hotel marketing services as well as sales representation for hotels and resorts, both large and small. We offer ongoing sales and marketing services or can work on a short-term project to get you started in an area of need. Our team have extensive hotel and travel experience and we understand hotel sales and marketing that will make a difference to your property.
HTMA has key hospitality professionals who recognize that independent operators from time to time need support to ensure that they are abreast of the fluid and rapidly changing distribution channels. HTMA can make the difference for its members and even non-members providing a vital link to suppliers, buyers and new products and tools designed to increase productivity and efficiency.

Hospitality, Travel and Tourism

Hospitality, Travel and Tourism are three closely related sectors with most of us being involved in them in some way, either as customers/tourists or suppliers.

An area of expertise for us is such businesses, including:

• Destinations: Countries, cities etc
• Trade associations, events and conferences
• Hotels, Resorts and other accommodation providers
• Airlines, Train and Ferry companies
• Tour Operators and Travel Agents
• Tourism Destination Management and Marketing organizations/companies.
  
• Travel Technology and Services providers.
  

These types of businesses HTMA  help its members with elements such as:

1. Marketing and Consumer Behavior
   
2. Hospitality and Services Marketing
3. Tourist Motivation and Behavior 
   
4. Online and email marketing
   
5. Customer engagement
6. Social Media
7. Fares and availability distribution
8. Distribution of PR
9. Video streaming
10. Reservation systems and online payments
11. Content generation and Travel copywriting

 
The services HTMA can provide to these businesses include:

• Online Advertising
• Geo-Targetting and Geo-Location detection
• Search Engine Marketing
• Search Engine Optimisation in multiple languages and countries
• Affiliate Marketing
• Email Marketing
• Customer Relationship Management (CRM)
• PR Distribution