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Hospitality & Tourism Marketing Plan

The Hospitality and Tourism Marketing Association helps members of the industry to formulate a long-term development framework for tourism  with emphasis on policy and strategy, planning, institutional strengthening, legislation and regulation, product development and diversification, marketing and promotion, tourism infrastructure and superstructure, economic impact of tourism and tourism investment, human resource development, and socio-cultural and environmental impacts of tourism. It includes a short term action plan for priority actions to be undertaken to kick-start sustainable tourism development, and preparation of several demonstration projects for pilot areas.
Hospitality and Tourism marketing is different because the customer purchases a series of services, but is left with very little concrete value at the completion of his trip. As a result, the marketing initiatives have to emphasize the value of the memories, make the collection of services easily accessible and add value through additional programming and other factors. A key challenge is to convince potential customers that the item they are purchasing provides good value for the price, and that the services will be as described and expected.
The HTMA focuses on the following sectors:
• transport;
• accommodation;
• tourist activities;
• product development;
• tourism zoning;
• marketing and promotion;
• institutional framework;
• statistics and research;
• legislation and regulation; and
• quality standards of tourism services.

The Plan prioritizes actions for each sector and includes an Action Plan defining roles and responsibilities of various stakeholders, timelines, indicative budgets, monitoring guidelines, and, success criteria.
The tourism sectors that might be focused are as follows:
• rural tourism;
• community-based tourism;
• mountain tourism;
• coastal tourism;
• ecotourism; and
• spa tourism, etc.

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