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Advancing Hospitality & Tourism Research Globally

The Hospitality and Tourism Marketing Association (HTMA) is a non-profit association whose major purpose is to increase the quality, value, effectiveness and use of research in travel marketing, planning and development. Our association strives to be a leader for the global community of practitioners and educators engaged in research, information management and marketing in the travel, tourism, and hospitality industries.
Our Association strives to be a leader for the global community of practitioners and educators engaged in research, information management and marketing in the travel, tourism and hospitality industries. HTMA creates business opportunities for our members and provides a unique multi-sector industry network. Members in HTMA represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.

The HTMA mission is to provide leadership for the global community of practitioners, educators, and users of travel, hospitality and tourism research. And our vision is to improve the travel industry by supporting quality tourism research. The HTMA brings a unique value to the hospitality and tourism industry by promoting the following for industry researchers:

• Evolving Methodologies
• Best Practices, Insights and Applications
• Professional Growth
• Networking and Access
• Industry Influence

The Hospitality and Tourism Marketing Association equally

• Promotes the development and application of professional research in the hospitality and tourism industry.

• Facilitates access to numerous sources of information to support your research efforts.
• Educates members in research, marketing and planning skills through publications, conferences and networking.
• Encourages professional development and recognizes research and marketing excellence through its awards program.
• Creates opportunities to interact with your peers throughout the industry.
• Fosters development of travel and tourism research and related curricula in institutes of higher education.