Tourism Crisis
The global economic crisis has significantly impacted international tourism, causing a decline in international tourist arrivals and international tourism revenues. The Hospitality and Tourism Marketing Association looks into the effects of the decrease in international tourism demand on the employment, income opportunities and the livelihood of poor and vulnerable groups, as well as on the capacity of households to cope with such issues.
Tourism crisis is an event or set of circumstances which can severely compromise or damage the marketability and reputation of a tourism business or an entire tourism destination region. There are two broad categories of tourism related crises; Crisis events which are beyond the control of management These include natural disasters, acts of war or terrorism, political upheavals, crime waves, epidemics and sudden change in politics, environment and climate. Crisis events which result from a failure of management or lack of contingency measures taken to deal with predictable risks. These include a business collapse due to management failure, inappropriate strategic management, financial fraud, loss of data, destruction of place of business due to fire or flood without adequate backup procedures or insurance cover, massive turnover or loss of management and staff, lack of proper education in the tourism sector, lack of customer care and mostly lack of marketing. |
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