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Marketing Support - Hospitality and Tourism

Helping Your Hospitality & Tourism Venue
With Creative Marketing Solutions

The Hospitality & Tourism Marketing Association (HTMA) is created as a full service advertising and marketing company specifically designed for the hospitality and tourism industry. Our company's goal is simple, to fill a niche serving hotels and hospitality venues wanting comprehensive professional advertising and marketing support, without an expensive price tag. All hotels have marketing and creative advertising needs, but they are often left with little support when it comes to ad creation, in-house marketing programs, and sales support. HTMA has successfully served this market, offering creative solutions that achieve results.

The HTMA provides owners and operators of hotels, resorts, and hospitality companies with strategic marketing and communications services.   Our always evolving approach provides you with a Marketing edge when seeking expert counsel in revenue and channel management, public relations and marketing communications, social media, website strategies, strategic planning and more.
Our hospitality and tourism marketing advisers, consultants and managers are effective because we are intricately involved in the ever-changing hospitality industry, on top of emerging technologies, and constantly updating and training in the changing face of marketing, including social networks. The focused Hospitality Industry experience of our team in diverse areas — including Sales and Revenue Management, PR and Marketing, Technology, and Operations – allow us to combine perspectives to create highly-effective, integrated marketing programs that keep us at the forefront of the industry.

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Hospitality and Tourism Marketing Technology

HTMA helps its clients define their business objectives, develop innovative marketing strategies, understand integrated travel technologies, adopt efficient business processes and leverage distribution opportunities to engage travelers.

The HTMA offers a broad range of services to leading hospitality, travel and tourism entities, our industry professionals provide research and services in the following areas:

• Competitive and comparables analysis
• Destination marketing and planning
• Econometric modeling and forecasting
  
• Economic and fiscal impact analysis
• E-strategy, planning and design
• Identification of performance goals and objectives
• Identification of target markets
• Integrated marketing services
• Market positioning
• Product research and development
• Relationship management
• Restructuring and organizational analysis
• Return on investment  analysis
• Strategic planning and plan evaluation
• Supply and demand analyses